Auctologue: Streamlined AI-Assisted Auction Cataloging

What We Do

Auctologue is a boutique auction cataloging service that combines AI-driven automation with expert human refinement to create clear, accurate, and professional auction listings—without the frustration of manual research.

Auction houses and estate sellers rely on ground crews to handle photography and catalog items, but manual description writing is slow, inconsistent, and prone to errors. Our service streamlines the entire process by handling the item descriptions for you, reducing cataloging time and improving listing quality.

How It Works

1️⃣ Your team takes clear, detailed photos.
2️⃣ We process and identify key details using photo identification software and AI-powered tools.
3️⃣ We create structured, professional titles and descriptions.
4️⃣ Listings are formatted to integrate seamlessly into your catalog system.

What We Need From You

📸 Clear, high-resolution images from your ground crew.
📝 Basic item notes, including any visible defects or materials that may be ambiguous.
📂 Access to your auction catalog system so we can efficiently integrate descriptions.

A brief review by the client is recommended, and feedback is always welcome.

Why Auctologue?

✅ Eliminates Manual Searching & Guesswork

No more ground crews wasting time googling random items instead of focusing on photography. Avoids common typos and vague descriptions like "Mixing Bowels" instead of "Mixing Bowls" or just "Ladder" instead of "Werner Aluminum Ladder, Model P372, 6 ft."

✅ Streamlines Auction Operations

Photographers can focus solely on images without getting lost in item descriptions. Reduces fatigue-related mislabeling and rushed entries. Ensures faster catalog completion, so auctions run on schedule.

✅ Reduces Dependence on On-Site Experts

Cataloging often relies on experienced auction staff, but their time is limited. Auctologue fills that gap, eliminating the need for additional in-house personnel. Expert-backed accuracy without needing full-time specialists in every category.

✅ Flexible & System-Agnostic

We work with any auction catalog system. No need to change platforms—Auctologue integrates into your existing workflow.

Led by an Industry Expert

Amberleigh Wankel has over 20 years of experience in auctions, estate liquidation, and secondhand markets. As former 2006 Virginia State Champion Auctioneer, she has a deep understanding of auction operations, bidder psychology, and cataloging best practices. She has worked in both live and online auctions, ensuring that listings meet real-world buyer expectations.

Beyond her auction expertise, Amberleigh has immersed herself in software development and cybersecurity, earning a Bachelor’s degree in Software Development from the Estonian Entrepreneurship University of Applied Sciences (EUAS) while simultaneously advancing her skills through Kood/Jõhvi, an intensive, self-directed coding program.

Her studies and hands-on experience have equipped her with a strong foundation in backend development, system architecture, and software security. She has developed proficiency in Python and Go, with a particular focus on performance benchmarking, execution profiling, and optimizing system efficiency. Her work includes API development, concurrent programming, and database management, reinforcing her ability to build scalable and secure applications.

With a sharp analytical mind and a relentless drive to master complex systems, Amberleigh brings a unique blend of real-world business acumen and technical expertise to every project she undertakes.

Due to unique authentication needs, Auctologue does not routinely identify the following item classes:

🚫 Coins & Currency (Numismatics, Exonumia)
🚫 Stamps
🚫 Jewelry (beyond stylistic descriptions)
🚫 Original Artwork (we provide artist & title if identifiable, but not material verification)

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